We're seeking a dynamic and highly trend-savvy Contract Social Media Manager to manage our social media accounts for a focused, short-term engagement. This is a unique opportunity to directly impact the success of a new product launch by setting the social media strategy AND executing the content that will capture attention, drive engagement, and establish our brand's unique voice.
What You’ll Do:
- Own the Launch Strategy: Build a targeted social media plan—platforms, audiences, content pillars, KPIs.
- Create Breakthrough Content: Ideate, script, shoot, edit, and publish short-form videos and posts that entertain, engage, and stay on brand.
- Spot & Use Trends: Stay ahead of social trends and apply them creatively to amplify reach and relevance.
- Grow & Engage: Drive rapid follower growth and build a loyal, active community.
- Be the Brand Voice (and Face): Potentially serve as the on-camera personality for social content.
- Analyze & Optimize: Use data to refine strategy and boost performance in real-time.
- Work Smart: Produce high-quality content with minimal resources and a scrappy mindset.
What We’re Looking For:
- Proven ability to grow social media accounts (your own or others).
- Strong skills in short-form video, mobile editing, photography, and copywriting.
- Deep familiarity with social media trends and how to leverage them authentically.
- A balance of creative thinking and strategic execution.
- Passion for CPG and ability to make a product pop on social.
- Self-starter who thrives independently and delivers results on a budget.
- Comfortable on camera and engaging with audiences.
- Data-driven mindset with an eye for performance insights.
This might be the right opportunity if you answer yes to the following:
- Do you have demonstrated experience applying social media content strategy to market a physical product (such as a CPG, food/beverage, beauty, or similar consumer good)?
- Are you proficient in independently creating and editing short-form video content (e.g., for TikTok, Instagram Reels) without needing a production team?
- Are you comfortable and willing to potentially appear on camera as the "face" of our new CPG brand's social media content?
If you answered yes to all of the questions above, please send the following to social@brewdrkombucha.com:
- Your resume and cover letter
- Links to 1-3 social media accounts (personal or professional) that you have directly managed/created content for, including the dates managed
- 2-3 examples of content you created (for yourself or a client) that went 'viral' or achieved significantly higher engagement than your typical posts
This is a 1099 independent contractor engagement. Compensation is $50 per hour for 20 hours per week.
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